Tachiai Interviews BuySumoTickets: “There aren’t enough sumo dates in the year!”

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Recently, I had the chance to sit down with the team from BuySumoTickets.com. Many of our readers (and even writers!) have had questions about the very murky and high demand sumo ticketing process, so the team at BuySumoTickets agreed to have a chat with us. We talked about the challenges of sumo ticketing, what compelled them to start the business, and what kinds of offerings they provide for sumo fans and tourists.

With the introduction of new ticket tiers for 2020, ticket price increases, and the BuySumoTickets pre-sale having just started for the 2020 Hatsu basho – and with several upcoming rikishi retirement ceremonies on the horizon – it seemed the appropriate time for us to present this content.

Tachiai: You opened the site in 2008. What made you want to provide this service for foreign customers?

BuySumoTickets: My girlfriend was on a travel forum and someone was asking how to get tickets for sumo. She said, “Oh, my boyfriend knows how to do that. Send us the money and your shipping address and we’ll send them out.” It was an exercise in trust! 

I did that first one for free, and I had a “wait a minute!” moment: “Why did I do that for free?” Later that day I had a domain registered. It took a few days to build the site. At the time, the Sumo Kyokai had an old site which had an English version. On that English site it said, “let’s show you how easy it is to buy these tickets for the sumo!” It had a little cartoon drawing of a guy on a phone. It said, “Call this number, in Japanese please!” I just thought, “OK, I can do a better job than this.” And I did.

My expectations when we opened it were very low, and it has vastly exceeded those expectations. I was thinking maybe I could buy a few PlayStation games with the extra money. It took a few years, but then it turned into a full time thing.

It’s well known that you have seen a huge rise in interest for tickets, as it has become harder to get tickets for tournaments in general. What moments in sumo have corresponded with these increases?

The first big drop (in demand) we saw first was the retirement of Asashoryu. For a while, you had the Asashoryu-Hakuho rivalry going on, and when Asashoryu retired, sales went down amongst the Japanese. I don’t mean our customers, I mean overall sales.

The first time we really saw what the Sumo Kyokai was capable of, was when Hakuho was going for the consecutive win streak [in 2010], and the days when he was scheduled to tie and break that record were the middle weekend of the Fukuoka basho. Fukuoka had always been easy for us to get tickets, at least at that stage. When sales opened for those dates, there was nothing. Nothing! That’s when I learned they are both capable and willing of holding all of the tickets back for an entire day.

But in general, do you know what the first (huge jump) was? Everyone’s going to think it was Kisenosato but it started way before that. 

I would think it would be something weird, like Kyokutenho winning his surprise tournament.

The first time when the ticket sales really started increasing, was when Endo got into makuuchi and people started going nuts. I remember thinking after a ticket buy, “oof, that didn’t go as well as it should have.” (Demand) just started getting higher and higher, and we had to start eliminating ticket types from our website, the rarer ticket types that we used to be able to get. All because of Endo!

By the year that Kisenosato won the most matches but didn’t win a tournament (2016), I was starting to panic. I was thinking, “this is bad, this is getting horrible, we’re going to be forced out of business.” When he won that next tournament, I went “oh no!”

But we adapted, we made some contacts that were mutually beneficial, and we were able to survive the Kisenosato era. At least in Tokyo, I don’t see (the demand) reducing any time soon. The main things were Endo and Kisenosato.

Has it become easier to acquire tickets, or has it changed since Kisenosato’s retirement?

It’s become a tad easier, in the cities except Tokyo. In Tokyo, it’s actually got worse! I think the reason for that is the Sumo Association is giving out more of the tickets before public sales open than they were before. It’s easy for them! In other cities, it’s starting to ease off a little to the point where it’s: “can we get you some really good seats,” and not: “can we get you any seats at all.”

Were you able to sell any tickets for Kisenosato’s retirement?

No. We had a couple people request it. It never went on public sale. My understanding is that after his fan club and the stable got done with it, there were only a few tickets left. They put them on a website with a lottery system, and that website crashed for several hours. When that website came back up, there was nothing left.

They do special websites for many of them. I went and talked to Satoyama when he was out hustling to sell tickets for his danpatsu-shiki. His was the day before, and he was working for a while to sell tickets for his.

We’ve done a lot of good for his event.

I have to imagine a lot of people who would like to see Kisenosato’s and can’t get in, would still like to go to that type of event.

Most of our customers don’t know who Kisenosato is! You think you guys [Tachiai and its readers, big sumo fans] are the majority of the customers. You aren’t – you’re a very small minority. The vast majority of our customers are regular tourists seeing sumo for the first time, as a curiosity while they are in Japan. Some of those will become hooked, and join your group (of fans). But the vast majority of our customers do not know who Kisenosato is – if they did, we wouldn’t need the guide (that we send with all orders).

Does that come down to really good SEO? People might say, “I want to buy sumo tickets!” And that is your name.

Yeah. We advertise in various places, but word of mouth is a big one now. There are other sites out there that charge a whole lot more than what we’re charging. We think that’s kind of a jerk thing to do.

What’s the most complicated thing about dealing with a customer from overseas who is not already a fan, and just wants to see sumo?

The most complicated thing is people who don’t understand that sumo tickets are not easy to get. That in Tokyo at least, very, very few tickets are made available to the public. I get people mailing me – and this is serious – demanding front row ringside tickets for Senshuraku in Tokyo! When I say that’s impossible, they say, “Why not? Sales haven’t opened yet!”

Was it Paul McCartney?

Even he didn’t get ringside when he went to Fukuoka!

We get messages like, “I want to sit in the first row of the balcony, north side.” When someone says “North side,” we know they don’t know what they’re talking about. They say, “North side, front row”… that’s the Emperor’s Box! He’s not going to let you use it. Even if it wasn’t the Emperor’s Box, those tickets would not be made available.

The Sumo Association has been extremely clear with us: foreign tourists are their lowest priority. People assume when tickets go on sale that all tickets should have been available, and if we don’t get something for them, that we’ve failed. But we’re very clear about what we do on our website, that we can’t buy tickets if they’re not available, that it’s a preorder, which means we try. There’s never a guarantee, and we say on the site there’s never a guarantee. So it’s the foreign tourists – not the fans – but the tourists, who don’t understand that sumo tickets are hard to get.

You supply a really good introduction to sumo document to your customers. What’s the one thing that you wish customers would know about going to see sumo?

If you lose your ticket, you’re not going in the building!

The document and the packages always say, “Treat this as cash.”

We put that there at the request of the Sumo Association after they got sick of our customers going to the venue with no tickets, making a scene and demanding to get let in anyway.

I think the Japanese attitude, when you lose your ticket is, “well, I’m not going to go.” The foreign attitude is, “I’m going to go, and demand for someone to fix my problem for me!” So, yeah: protect that ticket like it’s cash.

People ask, “why can’t you reissue the ticket?” When you lose your cash, do you go to the bank and ask them to reissue you your cash? (The Sumo Association) makes one, and if it gets out in the wild, they don’t know what happened to it. They can’t make duplicates. Please protect your tickets.

After you get to the venue, the Sumo Association has made two requests of us, that we inform our customers of: the first request is that they do not enter or leave the seating area during a match. The second request is if you’ve ordered a lunch set, please do not ask the guys at the ticket gate about the lunch set and where to get it. Please go inside and ask the ushers. Those are the things the Sumo Association has asked us to tell people, and that is on our site.

What can you tell us about your non-basho ticketing services? Do you get a lot of demand for retirement ceremonies?

Generally, because our customers are not sumo fans, when they book their trip, they have no idea when sumo is on. Sumo is usually the last thing they research. They already have flights, they have hotels, they have an itinerary. Then they find out, “oh, there’s no sumo.”

So, we decided: “we can show you sumo!” We can get retirement ceremonies, and the rikishi super appreciate when we sell the retirement events. We’ve made some good friends that way. The jungyo in October and April especially are the big ones. Since the Kyokai has started increasing the number of (dates) – they used to be only in smaller towns, now they’ve started putting them in Tokyo, Kyoto and Osaka – we’re able to offer a lot more opportunities to see sumo to our customers.

One of the things we’ve regretted is that there just aren’t enough sumo dates in the year! Our business would be a lot bigger and more profitable if sumo was more often. We appreciate that there are other events we can offer to people.

I went to Jungyo for the first time a year and a half ago, during the April tour. It was a completely different experience. I wonder, for a first time viewer who is not familiar, how they would walk away seeing sumo for the first time there, versus seeing it at Kokugikan which is such a different experience. 

You can get closer. Usually you can get some photos with the wrestlers. Disclaimer: wrestlers are all human and they get to decide if you get a photo with them or not! It’s the only opportunity you’ll get to have where you can sit ringside. Years ago, we could sell ringside tickets in Fukuoka and Nagoya. They are often available for jungyo, especially if you’re fast and early.

Do a lot of sumo fans know that you offer services for other sports and take advantage of that, to purchase other tickets (e.g. baseball)? What other sports do you offer?

I wouldn’t say it’s a lot of people who request non-sumo events but we definitely offer that. We do whatever people ask us to get, as long as the process to buy the tickets is okay. We’ve done baseball, soccer, we’re big into pro wrestling now. That’s our next biggest business after sumo.

People ask us to get anime festivals, and weird things that I’ve never even heard of! We do concerts, as long as they’re on sale. We don’t take orders for concerts if they’re not on sale yet, and that’s because they often have a fan club lottery and another lottery, and then a presale for credit card holders and then another lottery… by the time it opens there’s just nothing there. I think I did 9 concerts in a row where I got nothing. If the concert is on (general) sale and there are tickets there, we’ll help.

How do stable visits work if people order this service through you? A lot of people ask us about that.

The biggest problem we have with stable visits is that we don’t get enough of them! We don’t just show up uninvited, we have to arrange a date with the stable in advance. They’re getting very busy these days. They’ve told us that the demand amongst Japanese people to go see keiko has also skyrocketed, not just the foreign tourists. It’s really hard to get dates now, so a lot of them have had to close their doors except by appointment only.

We have to get an appointment, and compete with the stable’s own fan club. Another problem is we often don’t get notice. We try to get dates as far in advance as we can. When we do that, we send you the meeting time and place and we take you out, we show you the practise, we always give you a souvenir of some kind, and commentary.

One thing I want people to know about us is that we support the stables. When you go on a tour with us, you are also supporting the stable. We’ve actually paid out more to the stables this year than we’ve taken out in revenue from stable tours. So, we’re actually operating in the red on these tours, but I like doing them. I like giving something back and helping the people who have been (good) to us. Stables can’t take cash directly, but they can accept support in-kind. We send boxes full of 20kg of meat to a stable, or we’re members of their fan club and go to their parties, and give money to their rikishi when they’re retiring. There are lots of little ways that we can support a stable.

I want people to know that sumo is not just two fat guys in diapers bouncing off each other! A guy emailed us last week asking for information and I replied to him, and he wrote back, “Tokyo is much too exciting a city to sit inside watching two fat guys bouncing off each other.” What! Give it a chance. It’s what I did years ago, I gave it a chance, and here I am.

Thank you to BuySumoTickets for taking the time to chat with us. They can appropriately be found at BuySumoTickets.com. Their pre-sale for the Hatsu basho is available now.

Tachiai Interviews Kintamayama, Part 2: “You have a responsibility to your viewers to show everything.”

Kintamayama at Kokugikan
Kotokintamayama? Photo courtesy of Moti Dichne

Welcome to Part 2 of Tachiai’s conversation with Moti Dichne, aka Kintamayama. Moti is well known in the online sumo community for his tireless coverage of all things sumo through his newsletter, his presence on SumoForum, and of course, his exhaustive YouTube channel.

If you missed Part 1 of our conversation, click here to catch up. The second part of our series incorporates some of Moti’s thoughts on the current state of sumo coverage, and who he’d like to bring onto his channel. As with Part 1, the interview has been edited only for clarity and length. This segment features some strong language and opinions, which are of course the subject’s own.

Tachiai: One of the great moments from your channel in the last few years was your Konishiki interview. That was an amazing moment, and one of the things that was very interesting was when you drew out the revelation that Konishiki felt Hakuho wouldn’t have been dominant in another era –

Moti Dichne: He didn’t say “wouldn’t have been dominant.” He said he would barely make Ozeki! 

And he also correctly predicted Kisenosato as the next Japanese Yokozuna.

He said he was the only one. And when he said that, I said, “Are you sure about what you said? You’re OK with me broadcasting this?” 

But Kisenosato still had to actually do it. You had that moment, but who from the sumo world, now or in the past, would you like to feature on the channel, like the interview that you had with Konishiki?

That’s an excellent question. Well, Taiho is dead, so I won’t be able to do that. Chiyonofuji is dead. I guess… Kisenosato (Araiso oyakata).

You know, something really weird happened. The guy [Kisenosato] could hardly speak. When they said they were going to make him an NHK commentator, I said, “This guy has blocks in his mouth.” He’s like Moses!

And suddenly, he’s become this articulate speaker, and very, very deep. The things he says, he’s always right – very nice observations. I said, “What! This is Kisenosato?!”

Look at all of his interviews from when he made Yokozuna, or when he made Ozeki. You can’t understand a word he’s saying – and I know Japanese pretty well. And it’s not like [the interviews are] right after the basho, he’s out in front of the stable! Suddenly, it’s like he has a load off his back, he’s a different person, he has a different face! He’s not grouchy, and he has a lot to say. He says it without being asked, which is even more astounding.

I remember what Takanohana used to do. They used to have to drag all of the stuff out of him. They would ask him three times until he would say yes or no. Now, Kisenosato’s not Kitanofuji, that’s for sure. But Kitanofuji, there’s only one.

Kitanofuji has also had 40 years to hone his punditry.

I like Kitanofuji, because he says things that no one dares to say.

I think that’s what sumo needs.

Of course! The NSK gets offended at every word. Hakuho asks [the fans] to clap three times, they call him in. “Why did you do that? Bye. Here’s your punishment.” “Thank you very much.” What are they trying to do? They’re trying to break him. Hakuho, the guy who broke all the records, which pisses them off, for sure. They can’t do anything about it, but [he has] TEN more [yusho] than the great Japanese Taiho – who was half Russian.

It’s interesting. One thing that we talk about a lot on Tachiai is that there are a lot of people that don’t realise that the Sumo Association is not 100 people who all think the same thing. There are different personalities.

It’s also different generations. 

Yeah, and politics. And navigating that as a sumo fan is that next challenge after you start to understand the sport. 

It’s almost impossible. It’s a different mentality [in Japan]. And if you don’t understand it, you don’t know what’s going on.

That’s why many fans say “Why don’t they do this? Why don’t they lower the dohyo?” Nonsense. I keep writing [that] the injuries from falling off the dohyo are 0.4%. All the injuries occur on the dohyo but not from falling down. Almost none. They learn during the keiko [how to fall], it’s part of training!

That’s another misunderstanding, people who come from [a background of] American sports trying to change the rules, you know? The Kyokai has a lot to change, but… let’s leave the rules.

You’ve said a number of times, “I’ll stop posting recaps when NHK starts covering every bout.” Through what you’ve posted, it would appear you’ve brought thousands of fans to sumo.

For sure. I know, and I keep all the thank you notes. I have them all kept.

As you have been doing what you’ve been doing, and seeing the development of the Abema and NHK and the hunger from the fans, how have you received NHK’s recent development? Where do you think they are in the path to provide the best sumo coverage?

They are by far in a better place. They have NHK World doing live shows 3 or 4 times a basho? Come on, anybody can watch it, for free! That’s incredible.

The only thing I never understand is, even on the Japanese side, they do the digest and they always leave out 4 or 5 bouts. That’s disrespectful. And it’s not that there’s no time. I do it in [a] 15 minute video. They have 24 minutes. So, cut off one of the fucking replays, you know? Show the Daishohos. Show the Daiamamis.

There are guys that I don’t give a shit about, but you’re showing the sport. You’re calling it a digest. Sumo is not a ten minute bout, it’s a three second bout. Altogether, these bouts that [NHK is] cutting out, [total] maybe one minute.

It drives me nuts. If you’re doing a digest, do it. In the USA, in baseball, you’ve got many more games, and the shows show every game. You cannot disrespect the wrestlers. You’re NHK, you have the rights. It’s not like you’re some pirate station where the guy shows only who he likes. You have a responsibility to your viewers to show everything. And that got me doing it. Because it kills me, today – that they still don’t show all the bouts!

As a fan, or as someone who’s even just getting into it, how do you even understand the story of a Terutsuyoshi, or a Daishoho, if you don’t know what’s happened?

It’s unfair, it’s unfair. Period. That’s all I can say. Someone like Nishikigi’s bouts [are] boring to me too, but show it! Sometimes it’s a great bout! Or there’s a great story behind it, you know?

Beyond that, do you think there are more things they can do?

Yeah, they can do 15 days [of live coverage]. But they won’t, because they can’t shoot themselves in the legs. But listen, what they’re doing now is incredible, and it’s still not enough.

Also, it’s only Makuuchi, and it’s not even the whole of Makuuchi. Still, beggars can’t be choosers. For anyone who is not into YouTube, or they’re older, [they] can have NHK World, on cable, on their [device], and it’s free. That’s better than nothing.

I would do every single one of the [live broadcasts] with Murray [Johnson] and [John] Gunning! They are the best, fantastic. I never used to listen to the English people, they drove me crazy with mispronunciation. But Murray I always liked. Together with John, it’s so nice, it has great pace, it’s very informative, there’s great humour. 

They work well together.

They have a good rapport! I would watch that, without question. Very informative. First of all, John has experience. He did sumo, he knows what he’s talking about. He’s a busy person, he does all kinds of stuff with rugby, and he still has time [to keep up with sumo]. Listen, I know him, since he was just getting started. He is an incredibly nice guy. An amazing guy.

Find out more from Kintamayama and subscribe to his mailing list at dichne.com, and keep an eye out for the next parts of our conversation, which will run soon on Tachiai.

Another Embarrassing Sumo Incident

Maizuru

Frankly, I did not want to report this story at all, as it’s a demonstration of stupidity. But now that it has gone global and is busy giving sumo yet another black eye, it’s unavoidable.

During the spring Jungyo tour’s stop in Maizuru, the mayor of the town was on the dohyo speaking and collapsed. Many people rushed to the dohyo to help, including medical professionals that were present to enjoy a day of sumo. They applied CPR and first aid techniques to sustain the mayor until he could be transported to the hospital. The Mayor is going to be ok, it seems. The quick work and skillful application of medicine saved the day. That’s the good part of the story. Now the stupid.

Several of the highly trained medical professionals were women. Did they care that the dohyo is supposed to be a sacred place were women were not allowed? Hell no! These were dedicated healers. A fellow human was in peril, and they were going to go save him. So far, only slightly stupid. Oh, but then one of the younger gyoji took to the PA system and directed the women to leave the dohyo. Not once, but several times. Of course, it was captured on video, of course it was posted to social media.

Sumo loves to be a sport of unchanging and unyielding tradition. As a westerner my perspective is not the Japanese perspective. As I mention at least once per basho, most of us in the west are outsiders to this land, this culture and this sport. But at some point, common sense had to have kicked in. Look here, Sumo Association of Japan, if you want to make sure no women doctors or nurses try to rescue the hurt and injured from your sacred space, you are going to need a set of medical folks who are on call.

Chairman Hakkaku rightfully apologized later, stating “It was an inappropriate response in a life-threatening situation,”. Damn straight Hakkaku. Furthermore, it was an unforced error and loss of face for a great sport that has been greatly degraded over the past year. For the chairman to try and pass this off on the inexperience of the young gyoji is inexcusable.

The only clear winners here are the mayor of Maizuru, who lived to see another sunrise, and Takanohana, who through a majestic stroke of luck is no longer the biggest asshole in sumo for a few days.

Again, I am an outsider, but I am going to guess that my favorite sport is going to suffer a well-deserved set back in the people’s hearts from this pointless insult.

Video at this link

Comments Closed

PLEASE NOTE

Comments for this post are now closed. Some great and thoughtful discussion from our highly-valued readers, but we were swerving into things like trans-gender issues that have nothing to do with sumo. Thank you for understanding.

Sumo’s Coming Changes

gunbai.jpg

What’s below is Bruce’s post-Kyushu commentary on the state of sumo. Readers, please feel free to chime in with your own views on how our beloved sport will overcome the challenges before it.

With Kyushu now behind us, sumo inches closer to a reckoning. The basho ended in a somewhat predictable style, with a few compelling story arcs that kept fans satisfied – for now. But in this blogger’s opinion, long overdue changes are continuing to unfold, and will possibly pick up speed into 2018.

The first signal of change will be the resolution (or not) of the Araujo incident.  As we suspected when news broke on day 4 of the basho, there was a complexity to the story that did not fit the template initially forwarded by the media. In fact, we suspect there is a multi-party agenda at work, and Harumafuji’s drunken actions at the bar in Tottori were simply the spark that may burn through the Sumo Association.

Let’s look at what kind of changes might be loaded and ready:

Takanohana – The oyakata of the eponymous heya seems to be using the Harumafuji incident as a vector to change or influence the Kyokai.  He has said in the past that it is his goal to reform sumo, and make it a 21st century sport. Of course, this was not a welcome opinion from the sumo traditionalists, and since then there has been a back-channel low grade struggle on whose vision of the future will eventually prevail. There have been reports that his position as head of the Jungyo PR tour will be forfeit because of his role in airing a normally private matter of rikishi discipline in public, but many think his position in the Kyokai is unassailable.

Jungyo – As discussed in the past on the pages of Tachiai, the Jungyo has grown to proportions where it is negatively impacting rikishi training, discipline and overall athlete longevity. This rests squarely on Takanohana’s shoulders, and John Gunning’s timely article for the Japan Times served to bring to light the toll it was taking on the rikishi. I continue to predict that Jungyo will undergo changes, probably slowly at first, to reduce schedule and intensity, and perhaps total rikishi roster. Rather than “Everyone all the time” there may be a rotating roster of who has “Jungyo Duty” for each period.

Kadoban Rikishi – The name brands of sumo are changing, but the ranks are yet to reflect that.  Since the start of 2017, with Kisenosato’s elevation to Yokozuna, the winds of change have been blowing in the face of the great and the famous. With each basho, the participation of sumo’s top men has been in decline. We have lost 2 Ozeki due to promotion, and as of today, the majority of the Yokozuna are absent in most tournaments. By the numbers:

  • Hatsu 2017 – Harumafuji & Kakuryu kyujo
  • Osaka 2017 – Hakuho kyujo
  • Natsu 2017 – Kisenosato & Kakuryu kyujo
  • Nagoya 2017 – Kisenosato & Kakuryu kyujo
  • Aki 2017 – Hakuho, Kisenosato & Kakuryu kyujo
  • Kyushu 2017 – Harumafuji, Kisenosato & Kakuryu kyujo

Much as everyone loves these guys, the Kyokai has a slate of grand champions that are perpetually too banged up to compete. Personally, I would love to see them all healthy and bashing the daylights out of the tadpoles, but that’s not going to happen, is it?

Kisenosato – Tore his pectoral muscle, and lord knows what else since. Had he gone for surgery right away, and stayed kyujo until now, we might be getting ready to see him back for Hatsu. Instead that damaged muscle is possibly little more than scar tissue now. Furthermore, by limping along he has de-conditioned the rest of his body to the extent that he struggles to win against mid-Maegashira opponents.

Kakuryu – Chronic back problems that cannot be corrected to the extent to ever make him competitive again.  When the guy can manage his pain and injuries, he’s a fantastic sumotori. As frequently stated on these pages, his approach to sumo is somewhat unique and can dismantle any rikishi, including Hakuho.

Harumafuji – We have frequently mused that they would have to drag him out of sumo, in a body bag.  But sadly, there is now a threat that he may not be able to overcome. I expect the Kyokai to move to resolve their involvement in the matter within a few weeks, as they want to put this in the past. Even if he can survive this incident, he is a walking bundle of pain and injury, and we believe he completed Aki by sheer force of will alone.

Hakuho – Sumo fans around the globe revel in “The Boss”, and the reality that he seems strong, fit and committed to a few more years of sumo.  But he is one big injury away from pain and suffering. Everyone hopes we never see the day when the greatest Yokozuna of our age is wheeled away from the dohyo in agony, but we worry that with inter-basho time almost completely consumed by Jungyo, it’s just a matter of time before de-conditioning sets in, and the risk is realized.

I am sure the Sumo Kyokai realize all of this to be true, and they also know that over the next several months they will need to clean up their roster. Sadly, this will likely include Yokozuna intai sooner rather than later. Sumo needs a quorum of the top men each tournament, and if those men can’t fulfill that schedule, we will likely see new top men.

Sumo fans stay sharp, changes are coming soon. While it may be sad to say goodbye to long serving favorites, we have seen first hand that the next generation is strong, ready and already taking their place in the top ranks.