Ichinojo has appeared in Baby Star commercials and a cartoon version of him is used on their packaging. Now Baby Star features on his new Kesho Mawashi. At the last tournament, he was sponsored by NiBank, the National Bank of Mongolia.
The Oyatsu Company makes these Baby Star brand ramen chips that are popular among kids in Japan. Oyatsu actually means snack in Japanese. The baby star mascot features on one version of the new Mawashi while Mt. Fuji features on the other with the Oyatsu Company’s name written out in Japanese below the picture.
I’m actually not sure why they haven’t made it to the US, yet, since legit ramen is finally becoming “a thing”. My son loves the chips but I’ve never had them. I will try to remember to have some next time we travel back to Japan.