This morning we got a gut shot for English-speaking sumo fans as news comes from Jason that he received a copyright strike from Abema. He and other YouTube channels and streams face increasingly aggressive action from Abema now, as well as the NHK. It may not be a coincidence that this is occurring during “the rise of AI.” As I’ve said a few times on the blog and on Twitter, AI is not about intelligence and decision-making, it’s about automation. Just as the music companies employed bots to find their content on YouTube, I would not be surprised at all if AI bots are being used to find things like Abema’s logo and such on videos throughout the service.
My son’s a soccer fan and while a lot of Liga MX content is available on Univision, much more content required a $50/mo Fubo service for TuDN. So when searching for Mexican soccer streams, it was funny to see how many streams on YouTube and Twitch were tilted at a 45 degree angle, cropped slightly, or had images/stickers overlaying the video to avoid detection. I am not sure if that’s the direction sumo streams will go – I’m sure similar gimmicks to avoid detection would work for a while. But like with Mexican soccer, it will only be a matter of time before they caught up, and that was before AI. More creative methods will require more work and more effort from the streamer.
Why am I bringing up Mexican soccer? It’s because people think sumo fans are under attack but my point is that this is a much wider crackdown on copyrighted content and now it’s aided by the best AI tools. It’s not just sumo, folks. My son and I would be watching these Chivas games streamed at a 45-degree angle but they were still getting shut down over, and over. As a fan of Pachuca, it became untenable to watch anything. And that’s something as obscure as Liga MX. Premier League, Bundesliga, La Liga, NFL, NHL, etc…many sports have been going through this. Sumo is not alone.
Face it, many of the big name streaming services are so far losing money hand-over-fist. Paramount, for example, is under discussions to sell. Netflix has far fewer movies than it used to and it’s impossible to find a platform with Bond movies. But anyway, back to sports. In the end, the Mexican soccer fans finally got an alright, affordable streaming service in Vix. Sumo fans are getting a pretty good streaming service from the NHK.
As I’ve said before, if the sumo fan community is going to insist on leading the pirate life and getting everything for free, we’re going to get ignored as far as content goes. I seriously cannot put up with Taylor Swift and the NFL and all of this other mainstream crap that people are apparently throwing money at. Why do you think TV is full of pharma and political ads? It’s because people are spending money on medicine and throwing money at Biden and Trump like it’s the end of the world. There were serious ads about “restless leg syndrome,” for Christ’s sake.
Services go to where markets demonstrate their strength. Konishiki’s tour is an awesome opportunity, as are sumo tournaments, like those in Texas. We have to keep it up!
Anyway, I’m all for people keeping their money in their pockets. But where people spend money, businesses are willing to spring up and take it. The Kyokai is no different as we see whenever Shibatayama oyakata is on TV…usually with some curry or something in hand. When we financially support these services, we will get more attention and more content. Spend money on fun stuff and stuff you enjoy.
I hope the streamers can work something out with the channels like Abema and NHK. There is a massive “value add” in providing content for a new audience in another language. Maybe they would be open to an MOU or something? I just hope there’s a path toward cooperation that benefits everyone. The sumo world relies on the support it receives from its fans. And more and more of those fans are from foreign countries so I am confident that the Kyokai, NHK and Abema will be open to providing more content. Until then, I guess we’ll need to see how things play out.
